Executive Summary
This dashboard provides an interactive summary of the due diligence investigation into Bullish Launch Agency. Key findings are presented below for quick assessment, with detailed sections available for deeper analysis.
Entity Identified
Bullish.ph
A Philippine-based marketing and advertising agency.
Principal Owner
Nicko Falcis
Entrepreneur and founder of SNAILWHITE Philippines.
POS Company Rumor
Unsubstantiated
No evidence links the owner to a POS system company.
Strategic Opportunity
Direct Sales Lead
Target owner's retail ventures (e.g., Potato Corner).
Critical Entity Disambiguation
A critical distinction must be made. This report concerns `Bullish.ph`, a private Philippine marketing agency. It is entirely unrelated to `Bullish.com`, a global, publicly-traded cryptocurrency exchange (NYSE: BLSH).
| Attribute | Bullish.ph (Subject) | Bullish.com (Unrelated) |
|---|---|---|
| Business Sector | Marketing & Advertising | Cryptocurrency Exchange |
| Key Leadership | Nicko Falcis (Inferred) | Tom Farley (CEO) |
| Primary Location | Quezon City, Philippines | Global |
Company Deep Dive: Bullish.ph
This section provides an in-depth look at the agency's operational identity, from its service offerings and client portfolio to its organizational structure. Use the tabs below to explore different facets of the company.
Core Service Offerings
Bullish.ph focuses on high-impact campaigns for brands at pivotal moments, such as market entry or revitalization. Their services are organized into four main pillars.
eCommerce Strategy
Driving online sales through insight-driven strategy and creative content.
Social Media Marketing
Translating a brand's purpose into a compelling and engaging online presence.
Content Creation & Design
Developing fresh, appealing material to effectively communicate a brand's story.
PR & Events
Creating remarkable experiences to launch or re-launch brands for lasting impact.
Client Portfolio
The agency's effectiveness is demonstrated by its work with prominent consumer brands. Below are key clients and testimonials from their senior leadership.
SNAILWHITE
Skincare Brand Launch
"A valuable partner in PR and events... they understand our needs and provide insightful recommendations." — Managing Director, SNAILWHITE
Potato Corner
Food Retail Franchise
"We commend their young, creative and highly agile team for their dedication to end to end execution." — Chief Marketing Officer, Potato Corner
Marca Piña
Heritage Food Brand
"Proactive, efficient, and successful in finding new, cost-effective ways to engage with our audience." — Mir and Tian Sy, Owners
Organizational Structure
The agency presents a flat, collaborative structure, centered around a "Leads and Growth Council" rather than a traditional C-suite. This suggests a hands-on leadership approach. A CEO or Founder is not publicly listed, which aligns with an owner-operator model.
Leads and Growth Council
Reg Borromeo
Account Management Lead
Carmela Crespo
Visual Lead
Dianne Cruz
Graphic Designer
Account Management
Contact: Regine Borromeo
Social Media
Contact: Michelle Gador
PR & Events
Contact: Isabella Artuz
Graphic Design
Contacts: Luisa Fernandez, Carmela Crespo
Ownership Investigation
This section visualizes the chain of evidence that identifies Nicko Falcis as the principal owner of Bullish.ph. The conclusion is based on the convergence of multiple, independent lines of evidence.
The Path to Ownership: A Visual Guide
STEP 1
Bullish.ph's flagship client is SNAILWHITE.
STEP 2
Nicko Falcis is the founder of SNAILWHITE Philippines.
CORROBORATING EVIDENCE
Bullish.ph and SNAILWHITE's parent company share the exact same office address, strongly indicating common control.
2/F F7 Building, 49 Sct. Rallos St, Quezon City
Conclusion
The evidence strongly supports that Nicko Falcis is the principal owner of Bullish.ph, likely established as an in-house marketing arm for his primary ventures and later externalized.
Risk & Reputational Assessment
A comprehensive background check requires reviewing public records. This section details a high-profile legal dispute involving the principal, Nicko Falcis, and its ultimate resolution.
Timeline of Legal Dispute (2018-2019)
The dispute was with a former business partner, media personality Kris Aquino. The following timeline outlines the key events from allegation to final settlement.
Q3 2018: Criminal Complaints Filed
Ms. Aquino files qualified theft complaints against Mr. Falcis across seven cities, alleging misuse of a corporate credit card.
Q4 2018: Counter-Complaint Filed
Mr. Falcis files a grave threats complaint against Ms. Aquino, citing a phone conversation.
Q1-Q2 2019: Complaints Dismissed
Prosecutors in multiple jurisdictions, including Makati and Pasig, dismiss the qualified theft complaints filed by Ms. Aquino's camp.
October 2019: Global Settlement
A joint public statement announces a comprehensive resolution. All parties "have fairly settled all financial issues and amicably worked out all personal differences."
Assessment
While the dispute was contentious and public, its resolution via a final settlement indicates the matter is a closed chapter and does not represent an ongoing legal liability or unresolved integrity issue.
Strategic Insights & Opportunity
This section distills the report's findings into actionable recommendations for engagement and outlines the strategic pivot from a failed lead to a new, qualified sales opportunity.
From Failed Rumor to Qualified Lead
The initial lead regarding a POS system company was unsubstantiated. However, the investigation into its origin revealed a more direct and valuable sales opportunity.
Initial Lead (Dead End)
The rumor that Nicko Falcis owns a POS company is unfounded.
Dedicating further resources to pursuing this specific lead is not recommended.
Strategic Pivot (New Opportunity)
The rumor likely originated from Mr. Falcis's deep involvement in retail businesses like Potato Corner and Caltex, which are prime consumers of POS technology.
Recommended Action Plan:
- Discontinue pursuit of the non-existent POS company.
- Refocus sales efforts to directly target Mr. Falcis's known retail and franchise operations.
- Tailor the sales pitch to the specific needs of multi-location food franchises and retail service stations.